Today many businesses are offering free samples of their products. Sometimes we may think this is madness, but there are reasons for offering free samples. First, this is one way of building their brand and product awareness to potential customers. If they like the samples, they will mention it to their friends who in turn will mention it to their other friends and so on. Marketers know that recommendations from friends are one of the most cost-effective marketing tools. For online marketers, the utmost benefit of giving away free samples is the ability to legally collect contact information in exchange for the sample. I saw an online shop that offers cigars samplers on a regular basis. This way they can get shipping information and as well as serve as a foundation for future relationship building with the customer.