Being a restaurant owner makes you involved in one of the toughest businesses to succeed at. Anything that can be done to improve revenues is always welcome. Perhaps the best place to focus your effort with your business is to increase your customer’s experience when inside your restaurant. The following are three ideas to point you in the right direction.
Reduce the wait times for tables
Although it is true that having people willing to wait for a table is a sign that you have a popular restaurant, more often than not, this is a bad sign for your business. This is especially true if there are plenty of tables available, but they are not ready for dining. Look at the system from top to bottom, and make changes to create a more efficient way to prepare the table for the next diner. In some cases, you may have to hire additional staff, but this is more of a long-term investment and not so much a cost for your company.
Make up new menus
Many restaurant owners learn too late about the importance of the menu. Although many experts will tell you that you need to keep your menu simple, this is not always possible. To a large extent, it has everything to do with the type of food you are serving. Regardless of how large your menu is, you need to focus on organization. If you are serving food at more than one meal time, you need to keep the menu sections separate and easily identifiable. In addition, appetizers and side dishes should also be separate. Everything should be labeled and easily read at a glance. If you find your menu to be large, you should consider custom menu designs that include the use of ring binding.
Reduce a serving time
Once your customers have sat down, it is important that they not wait too long to get their food. The first problem is taking their order in a timely manner. You need to have specific goals as to how long a customer should have to wait to place their order. Naturally, they will want to spend a few minutes reading the menu, but once they are ready to order, they should not have to wait long. The key in making this happen is to reduce the number of tables each food server is responsible for. Never give too much work to any one person to handle. This will cost you customers in the long run.
The time you spend on maximizing the diner’s experience will be rewarded to you in the form of repeat customers, and this is the secret to long-term success in the restaurant business.