There are two general ideas to earn good from a business. Either you earn small from the mass market, or you earn big from the elite few. It is not easy to be successful if your market is the elite few unless you know the people who belong to that group or the person you know has an influence in that group. It is somewhat easier to reach the first group, the mass market. All you have to figure out is what to offer them that most or all of them will buy.
Why a Hair Salon?
If you were to ask yourself, how many times do you go to a hair salon to get your hair cut? Among the women, many go at least once per quarter, but others do so every month. For the conservative, once a year is good enough. For men, those who work in an office environment where good grooming is expected, do so at least once a month. While most girls are happy with their own mother’s cutting, boys are better subjected under the hands of a professional hair cutter. As for aged people like your grandpa and grandma, they rather look younger and get old gracefully, hence, dyeing their hair once a year is part of their beauty regiment. If you have a hair salon, you have a ready market. It is a business you can continue to run successfully even in slow economic times.
The Supercuts Franchising System is already established and it works well with any investor who does not even know how to cut hair. It is owned by the number one haircare franchise in the USA and the most iconic and largest among the salon brands, Regis Corporation. Supercuts is ranked No. 5 by the Entrepreneur magazine to belong under Franchise 500 of 2013 due to their proven business and financial model. It is proficiently marketed in large and small communities, either with traditional or modern digital platforms. You do not even have to worry about the people who will work in your salon because Supercuts will help find your manager, stylists and staff members. These people are even continually trained to say up with the latest styles.
When people find a salon that they are satisfied with, it is rare that they will look for another. Also, when a client is satisfied, word of mouth will surely spread, bringing in more people who will try the service for the first time. That means you, as a franchisee, will have a steady and growing income. What better business can you have than being a Supercuts franchisee?